Individually identify an emerging trend or issue aligned with your team’s assigned external dimension (Sociocultural) that poses a potential threat or opportunity for the focal firm


Part 1 (one page) – MLA Format for this part

Dimension: Sociocultural

Individually identify an emerging trend or issue aligned with your team’s assigned external dimension (Sociocultural) that poses a potential threat or opportunity for the focal firm.

  • Make sure you understand the focal firm
  • Find an emerging opportunity or threat (Research emerging issues and trends within your assigned dimension that could impact the focal firm)
  • Consider the opportunities and/or threats found


  • **** Future-looking ******
    • The opportunity or threat you present generally should not be something that the firm is already aware of and responding to
    • A good rule of thumb is to look for opportunities or threats that have a significant potential impact in the next 3-5 years. (Note: Depending on the industry, this time horizon could be shorter or longer.)
    • Deserving of the firm’s limited time, attention, and resources
    • Backed by compelling evidence
    • Actionable
    • When you build a compelling case for an opportunity or threat, be sure to explain what action(s) the firm could take to effectively respond to it.

Part 2 (One page) Format for this part is below in the bullets.

Select another dimension NOT the one from part one. Can select one of the following dimension:                    (Political/legal, economic, Technological, Environmental,ethical)


which emerging opportunity or threat do you believe is the most important for the firm we discussed to act upon? Why? Why is this idea or issue deserving of the firm’s resources (i.e. explain how it links to the firm and what impact it could have)? How should this firm respond? (i.e. suggestions for action)


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