How does Equifax’s business model work? Who is the customer, and what is the product?

You are expected to read and analyze the case on Equifax ( and answer the following questions The length of your analysis may vary from two to five pages. You are encouraged to use any other research or data, including numerical support or evidence found either in the case itself, your readings, or from sources you research on your own. Include a “References” section in APA style to list your sources at the end of your homework. Please explain in your own words:

  1. How does Equifax’s business model work? Who is the customer, and what is the product?
  2. Was Equifax lax or unlucky to be cyber-breached in this way?
  3. Where would you assign accountability for the breach – the technology (security) team, senior management, CEO, the Board of directors? Why?
  4. How well did Equifax respond to the breach? How would you rate the actions of management and the board and why?
  5. One thing that boards can always do is ask questions. What are some of the questions the board would ask?
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