Strategic Marketing Group Project

Strategic Marketing Group Project Guidance

➢ This report is based on Secondary Data

➢ The word count is 1200-1500 words

➢ Justify and link theory to practice throughout the report ➢ Follow the structure below to complete your report

First: Introduction and Company choice

Briefly introduce the chosen company, its orientation and justify your choice.

Second: Discuss the following concepts in relation to your chosen company:

1) SWOT Analysis

Analyse the strengths, weaknesses, opportunities and threats of the chosen company and discuss how the different factors (including competition) have influenced the company.

2) Segmentation strategies

Identify the chosen company segmentation, targeting, differentiation and positioning strategies.

3) Pricing and distribution strategies

Explain the chosen company pricing and distribution strategies and justify their choice.

4) Integrated Marketing communications & Management

Identify and evaluate the different marketing communications that the chosen company use, and how do they manage it?

5) Technological Advancements

How have recent technological advances affected the firm’s customers with respect to needs and preferences

Third: Conclusion

Provide a decent conclusion and summarise the key points of your report

Fourth: Referencing

▪ Use academic references

▪ Use in-text referencing

▪ Include a reference list at the end

▪ Use a minimum of 2 academic journals

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