1 . ASSIGNMENT Semester 1 ( online mode ) 2020-2021 From the list of given products to be assign for each student .
2. Identify the brand name for the assigned product classification .
3 . Describe the marketing strategies for each stage of the product life cycle .
4- Describe the factors influencing buyers ‘ behavior to buy the specific brand of product ( assigned to you ) : Attached one image as an example of each of these type factors
4.1 Cultural factors
4.2 Social factors
4.3 Personal factors
5 – Describe how the four types of Promotion – Advertising , Publicity , Personal selling and Sales promotion can be use by the marketing man for this product .Attached one Image as an example of one of these types
6- Credit marks : 15 marks
7- Due Date : TBA
8- Paper size : A4 ; Portrait orientalion ; Margin 1 inch
9-Font : Arial size 12 ; Spacing 1.5
10- Write complete source / references use
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