[Assignment Three: background for reflection, continued]
Thought question: How might “business ethics” evolve in the 21st Century? Former Vice-President Al Gore and others are promoting the idea of “sustainable capitalism” (“long-term thinking” grounded on the view that businesses are more likely to thrive by helping to solve rather than exacerbate social and environmental problems). Please see this three minute video: Allocating capital for long-term returns. Gore’s new model is proving to be highly successful. “Business ethics,” in short, isn’t a set of static rules; it’s an evolving conception of integrity each generation can expand. See this related overview of the concept of Corporate Social Responsibility.
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