Change Management

Case Study Analysis
Students will deliver a project compatible with the tradition and objectives of the Red Cross in an
underdeveloped country. Students must justify its effectiveness according to key changing factors and apply
theories learned in class.
Background
The Red Cross is a strong brand with a history of helping people in underdeveloped countries. However, they
have been slow to adapt to changing times – something they have recognised in their new strategy document
(http://www.ifrc.org/Global/Publications/general/strategy-2020.pdf).
Assignment Purpose
To identify a group of people that fit the Red Cross’s definition of vulnerable , identify their needs, consider
different ways in which their living conditions could be changed and to implement one of those ways as a
change project clearly defining how the change will be brought about, measured and achieved.
Instructions and Grading Criteria
The document should be 2,000 words maximum and address the following points listed below. Keep in mind
that the pitch must be supported by solid analysis.
Elements to address by your case study analysis and grading distribution:
1. An analysis of the organisational structure of the Red Cross unit that will implement the project. (25%)
You need to demonstrate the insights you discovered that describes why there is a problem.
2. Assessing the external conditions (25%)
You must identify the external factors that may affect your plan for change
3. Assessing the internal conditions (25%)
You must identify internal factors that may affect your plan for change
4. The role of the Change Agent (25%)
Since the Change Agent role is crucial, picking the right Change Agents is a critical step. Describe and
analyse the characteristics and skill for the suitable change agent for this project

Requirements
• Based on the chosen company, the student should be able to research appropriate information to frame
their work by developing clear objectives to which the presentation will answer
• Students must consider the use of theories and models, the flow and progression of their critical analysis,
overall clarity, structure and coherence of their answers.
• Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on
different perspectives
• All statements made must be supported by facts, figures and references
• All sources of information must be referenced using the Harvard Referencing System