“1Fashion, by definition, is always changing. It’s an industry that needs to keep moving to survive. Collections come and go with the seasons, bringing with them a fresh wave of trends that may lose their allure by the coming year. But in recent years, more than ever, the industry has stepped up a gear. There has been a seismic shift in the industry recently, brought on, among other things, by technological advancements and increasing pressure from consumers for improved transparency and higher social and ecological standards.
The above extract, from the FashionUnited website, clearly articulates challenges in the fashion retail industry. The Covid-19 outbreak in 2020 has heightened the stakes.
Your task is to produce a 500 word report to highlight the potential use of big data analytics in the fashion retail industry.”
https://fashionunited.uk/case/future-of-fashion-the-fashion-retail-industry-of-tomorrow/
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