Visual Text analysis Essay

Compose a 6-8 page essay that describes at least one visual advertisement (commercial, magazine ad, or billboard) and carefully analyzes the ways in which it delivers messages. Consider how and why advertisers use rhetorical appeals and other strategies to create persuasive statements about their product, the consumer, and Popular Culture at large. The previous essays have asked you to focus on your perspective, as an observer, on a person, and on a place, that constitutes part of Popular Culture. In this essay, you will focus on the way in which Popular Culture advertisements attempt to directly appeal to you, as a consumer.
As part of your analysis, you should answer the following questions, among others, in your essay: What is the ad explicitly selling? Implicitly? Is there a specific setting or location utilized? Why this setting? Are there slogans, mascots, or celebrities in the ad? What effect do they have? Who constitutes the demographic aimed at by the company? How are the rhetorical appeals (ethos, pathos, logos, and kairos) presented in the ads? Are logical fallacies present? How persuasive is the ad? How are color and typefaces used? Etc.

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