My brand is Gillette.

BCO211STRATEGIC MARKETING–FALL, 2020MID TERM ASSESSMENT Taskbrief & rubricsTaskIndividual project, each student will be assigned a different brand/ product.Students may consider their brand from a global perspective or from their own country’s perspective.Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate sectionof the paper.Questions:•Describe the segment your brand/ product is targeting (demographic, psychographic, geographic and behavioral).•Analyze the value proposition your brand is offering and how they are creating value.•Related to their main competitors, is your brand a leader, challenger or follower? Justify your answer with quantitative dataand analyze the strategy they follow. Formalities:•Wordcount:2,000-2,500•Cover, Table of Contents, References and Appendix are excluded of the total wordcount.•Font: Arial 12.5 pts. •Text alignment: Justified. •The in-text References and the Bibliography have to be in Harvard’s citation style.•Upload PDF to avoid Turnitin rejection.Submission:Week 7–Via Moodle (Turnitin). Due date:22ndNovember, 23:59 pm(CET)Weight:This task is a 40% of your total grade for this subject.It assesses the following learning outcomes:•Demonstrate understanding of the principles of Marketing and their applicability.•Understand the processes of interaction between key stakeholdersin the domain of Marketing.•Identify and analyze the major forces in the marketing that impact business operations. •Describe segmentation, targeting and brand positioning processes.

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