The scenario is as follows: You have been hired as the new Chief Marketing officer for (YOUR CHOICE) any organization of your. Your goal is to first review the company and industry. current and potential customer base, and then develop your recommendations. Evaluate the strengths, weaknesses, opportunities and threats of their current marketing strategies and their level of sustainability. The final report will be a complete analysis of the organization’s sustainability efforts, and your recommendations to continue to meet both the wants and needs of the consumer, as well as the organization’s. Grading will include: Identify and provide a background of the company and industry. 10 PTS What are the major sustainability issues? How is the current consumer/customer identified? 20 PTS What are the demographic, geographic, psychographic & behavioral characteristics of the market/the consumer served? How does the marketing environment influencing the Consumer and Industry? 20 PTS Include the role technology, competition, regulatory, economic, and socio-cultural factors play in influencing the behavior of the market.. What changes in the organization’s marketing mix should be revised? (Recommendations) 30 PTS Provide a SWOT ANALYSIS outline or table of the company’s current marketing mix strategy. (Strengths/Weaknesses/Opportunities and Threats of the Product/Price/Place and Promotional strategies). What changes in each of these strategies should be made in order to better adapt to its target’s behavior (consumer/customer)? Written Presentation. 20 PTS Include the use of graphics, tables, pictures, and illustrations within your report to add value. Each will be labeled, titled and free-standing. The exhibits will be referred to in the text as well. To understand this practice, review any textbook and observe how these exhibits are self-explantory AND are mentioned in the text. All pages will be numbered. Provide a source page of DATED current/recent information that supports your paper either at the end, or as endnotes.(Format is based on practicality as is used in industry) 100 PTS SUGGESTIONS: BOLD/ALL CAP your headings, BOLD your subheadings. Number your pages, and use free-standing graphs, pictures, and/or charts to support your position/recommendations.
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