Discussions

Hey, this is a 2 part assignment. Let me know if there are any questions. Thanks

Page 1

 

By performing market segmentation, marketers can generate the strategic insights needed to devise the most effective approaches. The process of global marketing segmentation begins with the choice of one or more variables to use as a basis for grouping customers.

In your initial post,

· Explain market segmentation variables and use a company as an example for that type of segmentation.

· Explain what variables were used by Amazon for segmenting the market and discuss your rationale for each.

· Analyze your mentor company’s targeting and positioning strategy in the region you chose.

o To support your answer, go to your company’s Twitter (Links to an external site.) account and find and post a copy or provide the link to at least two tweets in your initial post that reflect your company’s targeting and positioning strategies.

Your initial discussion post should be 250 words and must reflect at least two theories or frameworks discussed in the text (do not forget in-text citations).

Page 2

Prior to beginning this discussion, please review Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text.

When writing your post, you should consider the four different strategies for entering the global market:

1. Direct and indirect exporting

2. Licensing and franchising

3. Joint ventures

4. Foreign direct investment

In your post, you will

· Pick two strategies from the above list for entering the global market. Assess the strengths and limitations of each strategy.

o Now, select one of these companies: Walmart, Dunkin’ Donuts, Starbucks, McDonald’s, or Target.

· Explain what strategies these companies used when entering the global economy.

o What prior research was conducted?

o How well did they understand their target marketing environment?

· Analyze the export marketing strategies the companies used.

o What decisions were made concerning product design, pricing, distribution channels, advertising, and communications—the marketing mix?

o What lessons did they learn from their success in the global marketplace?

Your initial discussion post should be 250 words.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more