The purpose of this assignment is to apply the various concepts discussed in class to “real world” examples.


Assignment: Students will complete an internal and external analysis of a diversified firm of their choice. Students will analyze the corporate and business strategies of the firm, recommend a blue ocean strategy, and explain implementation. The student is to assume the position of a consultant. Be objective and don’t ‘fall in love’ with your firm. Be able to point out negatives and risks. Paper is due in the Courseden dropbox no later than 11:59 PM on Tuesday, December 1.


Deliverable: Students should create a 3,000-3,200 word typed document (That’s about 10 pages) of their findings and opinions plus additional pages for title page, table of contents, and references. Paper should be formatted as12-point Times New Roman font, 1-inch margins, double spaced, left justified, and page #s at bottom center. The paper should include generous use of strategy terms and analysis. The paper should cover the following at a minimum:


Corporate strategy

  • What is the corporate strategy of the firm?
    • What businesses does the firm compete in?
    • How did the firm enter these businesses?
    • Has the firm created value across the different businesses?


Business strategy (choose one business of the firm, likely the point of departure for your blue ocean strategy)

  • Think about Porter’s generic strategies. Which does this firm pursue? Explain.
    • What activities of the firm support your answer?
    • Is the firm successful at this strategy?


Internal analysis:

  • What are the firm’s strengths? Weaknesses?
  • Does the firm own or control strategic resources?
  • What value chain activities are most important to the firm?


External analysis:

  • What threats and opportunities does the firm face in the external environment?
  • What stage of the lifecycle is this industry at?
  • What degree of competition does the firm face?
  • Build comprehensive 5-Forces and strategic groups models. Insert figures of both in your paper and explain them.


Recommended blue ocean strategy and implementation (most important topic to address)

  • Short description of your strategy
  • How will the firm create an uncontested market space?
  • How will the firm make competitors irrelevant?
  • How will the firm create and capture new demand?
  • How will the firm break the value/cost tradeoff?
  • How will the firm align its whole system of activities in pursuit of differentiation and low-cost?
  • What is your capacity for delivering this product/service?
  • At a very high level, what will this endeavor cost?

Note: Blue ocean strategies are major changes…incremental change and status quo are not blue ocean strategies!


Advice: This is a lot of material to cover in 3,000 words, so choose your content carefully. However, I expect you to spend generous space on the blue ocean strategy and its implementation. You should reserve half the paper for your blue ocean strategy. Imagine that your audience is the Board of Directors and they already understand much about the company. Be as detailed as possible without going over your word limit. Style, substance, and grammar will be graded. It would help to watch the following video: Writing Good Paragraphs. Overall, I am looking for three things:


  1. Your knowledge of the strategy concepts
  2. Your knowledge of the firm
  3. The comprehensiveness of your strategy recommendation (most important)



Note on grading: The first thing I will do in grading this assignment is to go through the following checklist.


  1. Does the submission look professional?
  2. Is the text portion of your paper 3,000 words (excluding cover page, references, and appendices)? If not, I will make an initial deduction proportional to the missing content.
  3. Is the Blue Ocean Strategy portion 1,500 words?
  4. Are margins set to 1-inch? Is the entire paper double-spaced?
  5. Are sections clearly labeled with section headers?
  6. Are there 5-forces and Strategic Groups models?
  7. Is there a professional table of contents?


If any of the above are not met, I reserve the right to reject, or severely penalize, the submission. After assessing the above seven criteria, I will grade the content of the paper.

News Sources

Best Resources  
Annual Reports
Federal Reserve System
Financial Times
The Economist
The New York Times
Wall Street Journal
Washington Post
Yahoo Finance
Other Resources  
Advertising Age
American Demographics Online
Atlanta Business Chronicle


Bloomberg Financial News
Business Week
Business 2.0
Byte Magazine
Bureau of Labor Statistics
Capitalism Magazine
Company Digest
Dow Jones
Dun and Bradstreet
Edelman Trust Barometer
Fast Company
GA Dept of Econ Development
Guerrilla Marketing
Harvard Business Library
Hoovers http:/



Industry Week
Maclean Hunter Business Magazines
Marketing Magazine
Minority Business Entrepreneur
Red Herring Online
Securities and Exchange Commission
Strategy Magazine
The Economic Times


Time Magazine
U.S. Department of the Treasury

*These are only my suggestions. Use any legitimate resource you desire.



International Business Sources

Country-specific information  
CIA World Factbook
U.S. State Department
Hofstede’s Cultural Dimensions
Human Development Index (United Nations Development Programme)
World Economic Forum


Global Competitive Index (World Economic Forum)


Business and trade sites  
Executive Planet (business etiquette)
Business Traveler Site
U.S. Government Export site
SBDC – International Trade Center
US Government Trade Agencies
Bureau of Labor Statistics
GA Dept of Econ Development – Intl’ trade
Expat Explorer Survey by HSBC
Cost of Living Pay Scale
International Organizations   
European Union
Organisation for Economic Co-operation and Development (OECD),3675,en_2649_201185_1_1_1_1_1,00.html
World Intellectual Property Organization (WIPO)
Corruption/Risk indices  
Corruption Perceptions Index (Transparency International)
Country Risk Index (The PRS Group)
Passport information  
U.S. State Department


Global Talent Competitiveness (GTCI)
Environmental Performance Index
United Nations Conference on Trade and Development,5&sRF_Expanded=,p,5


Edelman Trust Barometer

*These are only my suggestions. Use any legitimate resource you desire.



Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more