Tutorial 1: Introduction to International Marketing
Individual written assignment (40%)
Your Local Tutor will go over the assignment with you with regards to the subject area, referencing, structure and report format (please note that you will also have a separate referencing session in Tutorial 5). What is required for the individual written assignment is that you choose an organisation of your choice and find out whether this company has any plans to enter any new markets either with an existing product/service or a new product/service. If yes, then you can use this as a guideline. If not, then you need to recommend where the company should go in terms of new international markets. You need to focus on the theory/models from your first five lecture topics to guide and structure your report. You are required to analyse the company’s capabilities (internal analysis) as well an environmental analysis (external analysis) to determine the company’s current situation. You are also required to identify any new markets or potential new markets that the company has/could enter. Based on your analysis, consider the main strategic concerns on entering this new market. You need to conclude and make recommendations in the short, medium and longer term. This can be done by utilising Ansoff (1957) growth strategies.
The content of the assignment should include:
Please note: this is only a guideline and you are ultimately responsible for the structure of their report. However, you need to incorporate the main areas outlined above as this is taken into consideration in the marking criteria.
Assessment criteria for individual written assignment
|Overview of the company, portfolio and any recent international activity and its trading environment||10|
|The application of theory and practice in terms of assessing the company’s internal capabilities and external opportunities (situation analysis).||30|
|Critically discuss the strategic concerns.||30|
|Conclusions and recommendations||20|
|Write a clear, comprehensive, structured and referenced piece of work||10|
Please note that you can access a copy of the official guidelines to Harvard referencing on Moodle.
Think about what organisation you are going to choose.
Discuss some potential models and theories to conduct your situation analysis (resource audit, assets, PESTLE framework, Porter’s five force model, market trends, and segmentation theory and entry strategies).
What new or existing products/services do you want to take to a potential new market? (Standardisation or adaptation)
Over the next six weeks, start to research around your chosen company and identify the products/services that are offered. Which product/services do you want to take to a new market? Which country is suitable and why? Conduct some research on your chosen market. Does the product need to standardised or adapted? What are the main areas of strategic concern?
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more