Balanced Body BB

For our lecture Integrated Marketing Communication. Below you can find

all the relevant explanations;

• The projects are required to be sent in PowerPoint form, Max: 20 slides

• Deadline: To be submitted by January 12th

• The project will be about creating your own brand with story telling. (The

brand will belong only to you, so it should be a unique one )

• Each and every of you will prepare this project by considering the scope

of our lecture and also positioning that Brand in Digital World too

through right communication channels.

• In your IMC Plan please consider the below steps as a guideline to

introduce your brand and reach your potential customers.
…

And some more details

Balanced Body {BB}

Balanced Life

“Balanced Body BB” is a personal designed brand for products based on an ancient technology or concept, which called now days a “Quantum Science Or Scalar” Energy.

This Natural product promotes naturally negative ions (electrons) which human body cells needs, as our bodies lose these electrons to the benefits of modern technology such as mobiles, PC’s, micro waves, etc. By that, our body cells will restore their missing electrons, and that will restore back a “Balanced Body”, restore the energy balance in the body. This helps to maintain health and well-being… and simply having a Balanced Life.

This product’s are like a wearable jewelry made from special Japanese volcanic lava containing over 70 Natural Minerals which emit energy which positively benefits the body, manufactured & processed under extreme temperature before it is coagulated to form bio-ceramics.

Marketing Strategies:

1. In terms of STP:

Segmentation: Jordan, Amman (the capital), west region.

Targeting: All people above 9 years old, as reorientation for the concept integrated with BB brand.

Positioning: Affordable price to the compotators.

2. In terms of Marketing Mix for Introduction and grow Stages:

Our USP all concentrate at communications via Direct Marketing, mainly at malls campaigns. By promote the concept integrated directly with brand testing.

Healthiness is the main message, Balanced Body you will have, and balanced life you will live.

Sami Al Mashni