For this paper, you are creating your own t-shirt company where your t-shirts will be sold online and in retail locations. You will choose one of the following options below. Whichever option you choose, you will continue to use this option for each weekly course project assignment. The weekly projects will build towards your final marketing plan for your t-shirt company.
You will only be choosing ONE of these options. Choose one option for your t-shirt company:
Option 1: Low cost t-shirt company
Option 2: Medium cost t-shirt company
Option 3: High cost t-shirt company
Module 01 Assignment Directions
Submit a 2-3-page paper in which you start to build the marketing plan for your t-shirt company in the apparel industry. This paper will consist of three sections: your t-shirt company introduction, the marketing mix, and SWOT analysis chart. Your paper needs to be in APA format, include a title page, and a reference list.
Section 1: T-shirt Company Introduction (1-2 paragraphs)
Section 2: The 4 Ps (2-4 paragraphs)
Section 3: SWOT (include SWOT chart image) and SWOT Summary (2-3 paragraphs)
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