Cultural Tourism

1: Name at least two key points that ought to be remembered with regard to the development of tourism.


2: Why are cultural tourism assets ideally suited to be developed as tourism demand generators?


3: How would you describe the main difference between a parasitic relationship and a symbiotic relationship with regard to the involvement of the facilitator and the provider of a cultural tourism experience?


4: What does it mean to define a cultural/heritage asset or destination as a product?


5: It is said that products exist conceptually at three levels. What are these three levels, how would you define them and give an example to illustrate what they mean?


6: Thinking in terms of the three levels that characterize a cultural tourism product, what is the potential of nature-based tourism?


7: What are the benefits of adopting a marketing approach to product development? What are the missed opportunities resulting from failing to do so? For your answer, select one of such benefits or missed opportunities by giving a concrete example of a product.


8: It is said that Tourism theory recognizes that a clear hierarchy of attractions exists in most destinations and that this hierarchy is defined by the degree of compulsion the tourist feels to visit them. Three types of attractions have been identified. What are they? Choose one of the three types and explain what it consists of by giving a concrete example.


9: What are the five main strategies to develop a cultural tourism attraction? Choose one of the five strategies and explain what it consists of (advantages and disadvantages) by giving a concrete example.


10: What does “tourismification” mean?

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