The report should contain the following sections:
· Background (20%)
Describe the business and the constraints on the marketing strategy (e.g., budget, audience, and goals).
· Social media strategy (20%)
Explain which social media platforms you recommend for the client. What are the objectives and how will they be achieved?
· Search Engine Strategy (20%)
What is your recommended strategy with regard to search engine optimisation (SEO) for the client?
· Content development (20%)
Discuss ideas for creative content for the client’s website and explain how you propose to address the ongoing need for content to populate the website and other digital platforms and nurture and sustain traffic flows.
· Objectives, Analytics and Metrics (20%)
Explain the objectives of your recommended digital strategy for the client. Discuss what metrics you will use in order to measure the effectiveness of the digital strategy in terms of achieving the set objectives.
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