Develop the marketing strategy and methods for promoting the Summer Camp, and in detail outline how the 15 minutes in a class should be utilized by every executive when he/she has the opportunity to be in the classroom with the students.

This is a “Thinking” Assignment and requires you to speculate and analyze a given business situation. Answers are not found in the textbook. However, this is an illustrative situation which will also exemplify how assigned business cases will be evaluated.

As a first exercise, this exercise is assigned a grade point weight of ‘50’ whereas subsequent exercises will be assigned a grade point weight of 100.

Situation and Context

The Information Technology firm ICS conducts computer courses at multiple levels. In the year 2020 it initiated a summer computer course or ‘Summer Camp’ for children in the age group five to eight years of age.

Senior executives of the firm received permission from the Tulsa School District to address children in classes (Grades 1 and 2). The class teachers would also be in the class while the executives spoke and addressed the individual classes. The executives would be given just fifteen minutes with each class, that they could utilize as they wished.

The “Summer Camp” would roughly correspond to the duration of the summer break and the timings would correspond to ‘regular school hours’. The day would be spent playing games on computers, acquiring computer skills, undertaking group activities and the children would also have breaks and meals. The cost of the camp is $600 for the entire duration of 50 days.

Assignment

Develop the marketing strategy and methods for promoting the Summer Camp, and in detail outline how the 15 minutes in a class should be utilized by every executive when he/she has the opportunity to be in the classroom with the students.

Expected Length of Answer: One and half pages, single space, Times New Roman, font size 12