Case Study #1 – Better World Books
Videos – http://vimeo.com/bwbooks/videos
What are the vision, mission, and values of Better World Books? Critically evaluate the usefulness to the company’s leaders in formulating strategic intent.
Conduct a Porter’s five-force analysis of the used book industry. Is this an attractive industry? Why or why not? Which force(s) have the strongest influence?
What are BWB’s resources and capabilities? Do they lead to a sustainable competitive advantage (VRIO analysis)?
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