Description of Firm and Representative Competitor

Description

Please complete paper in APA 7 edition and include introduction, level1 headings, and conclusion paragraph. Please include in-text citations. Please read the milestone 1 instructions below MILESTONE 1 Description of Firm and Representative Competitor 1. Select a U.S.-based publicly traded firm of your choice (your focus firm); using NAICS Codes and the Securities Exchange Commission’s (SEC) EDGAR Search Tools, and obtain the focus firm’s 10-K filing (“Annual Report,” a mandatory document filed yearly with the SEC); use the 10-K report and other data to describe the general nature of the firm, its product and the industry of which it is a part (your focus industry). 2. Using NAICS Codes and the Securities Exchange Commission’s (SEC) EDGAR Search Tools, identify one other major U.S.-based publically-traded firm which competes with your focus firm (your competitor firm), in this industry. Be sure to define your industry focus as narrowly as possible, as you select your focus and competitor firms. Assess and describe factors that distinguish this firm’s product demand from that of your focus firm. 3. Identify one substitute product sold by the competitor firm. Compute the Cross Price Elasticity of Demand for the substitute good and assess implications of a change in the price of this good on demand for your focus firm’s produce. Identify and describe one complement good and determine implications if this is a multiproduct firm. 4. Analyze and describe the following in quantitative and qualitative terms: a. Determinants of market demand for your focus firm’s product and/or service other than price. b. Compute an Arc Elasticity of Demand for your focus firm’s primary product. Use this measure to approximate Own Price Elasticity and assess the sensitivity of this product to changes in price. Determine whether Income Elasticity is an important consideration for primary products produced by this firm. Your Description of Firm and Representative Competitor should be presented in a 2–3 page double-spaced document using 12 pt. Times New Roman font. Use APA formatting. Necessary Resources: NAICS Codes (http://www.naics.com/search/) – http://www.naics.com/search/ EDGAR Search Tools (https://www.sec.gov/edgar/searchedgar/webusers.htm) – https://www.sec.gov/edgar/searchedgar/webusers.htm 10-K filing (https://www.sec.gov/answers/form10k.htm) – https://www.sec.gov/answers /form10k.htm