Description
Goal: For the company that your team chose for this semester project, the goal is to formulate a strategy that could be implemented sustainably based on the analyses you complete of the environment, the firm, and the corporate strategy options facing the firm. This is an integrated culmination of the semester as it applies to your company. Build on the first two submissions and identify types of innovation and specific areas of inputs-process-outputs to focus the creative efforts. Assess the broader corporate strategy through vertical and horizontal integration to expand the boundaries of the firm, as well as, how the pieces currently fit together or how they can be extended into new strategic groups, industries, markets, countries, etc. Submission: The report should include a 2 page executive summary of corporate diversification analysis and strategic options (vertical, horizontal, industries, countries), a brief (less than one page) note about improvements made based on feedback, and an ADDITIONAL overarching 2 page executive summary walking the reader from the general question of what strategic actions should we take to specific actions such as specific activity expansion or improvements, new products and features, new industries and how to enter, new or deeper expansions into specific countries along with modes and potential partners. Additional support details of the different analyses undertaken may be added in the appendix as needed. The executive summaries will demonstrate your ability to prioritize and communicate across levels of analyses to bigger picture strategic direction as opposed to the detailed analytical steps taken to get there. This will focus mainly on a summary of the most important recommendations and the critical takeaways from the analyses that guided your team to the final choice of suggested strategic direction. If you go too high level, you will leave the executive with too many questions to make a decision. If you go too deep, you will lose them in the details and you may lose your chance for recognition. Think about what the execs want, how their performance is measured, and then how your strategic idea helps them get there. Essentially, they want competitive advantage and thus better economic contribution (more value and/or less cost) in a sustainable way. Make sure your ideas are linked to how they will create these things. Be specific about results and assumptions. Do not talk through how you did each part of your analysis here, focus on the important results from it. The video should convince the (executive) viewer of the suggested outcomes based on the quality and connection of the analyses. All team members should present. you just need to write the executive summary of corporate diversification analysis. Our company is Toyota. There are the requirement for the corporate diversification. 1. Analysis of Corporate Diversification (existing and potential for industries, value chain activities, product markets, and geographies) (IV) – Evaluate the current diversification levels and drivers of it while also linking potential expansions into the strategic alternatives. 2. Use the BCG matrix and any related tools and theories to evaluate the curernt state of diversification as well as the next best alternatives for diversification. Evaluate diversification of industries, value chain activities, product markets, and geographic locations. Thoroughly supports and quantifies the analyses and trends.
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