brand analysis


In this assignment, you will conduct a brand analysis.  Pick a product you love or that you use all the time. In this assignment, you will write a 5 – 7 page essay describing your product and some of your products’ competition.  Your goal is to uncover as much research about the brand and its’ competitors as possible.  This is an assignment that will be completed in four steps.       Here are some more questions that can help you with this assignment.  By answering most or all of these questions in detail, you will have done an excellent brand analysis.   Your Brand What is the history of the brand? What is the brand’s image? What are the branded features, services, or components? What are the characteristics of the people who buy/use the brand? What advertising themes have been placed behind the brand? What is the price point of the brand? How is the brand distributed?     Competitor’s Brand  What are the major competitors and competitor types? What are some of the advertisements used by these competitors? What are they doing right? What are they doing wrong?

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