Campaign for Circulation

Description

Please see the uploaded file for the prompt.  In this assignment, you will write a proposal to the organization you selected to represent in your white paper. In the proposal, you are trying to make a case for ways to make the argument you make in the white paper in different ways to get your argument to public audiences in ways that are different from the white paper (i.e., likely linked on the organization’s website somewhere). The proposal will be divided into sections covering at least these six topics:  1. Introduction to Campaign. You will introduce your goals for the campaign and your rationale for those goals. You will explain the audiences you hope to reach, why you want to reach those audiences, what you want those audiences to believe, how you want those audiences to act, etc. You will also explain your general strategy for selecting kinds of texts you will create and why they can help reach your goals. Finally, you will talk specifically about how each text will be connected to a data analysis of some kind (either one you have completed or another one that you cite from someone else’s work).  2. Description of Each Campaign Piece. One of the campaign pieces will be some version of the Data Visualization Revision. All others are up to you to imagine. In this section you will offer brief descriptions of what the campaign piece will be (see later in the prompt for possible examples).  3. Methods of Delivery. You will describe how these texts will circulate. Will they be online or in print? If online, how will they be sent (e.g., email, posted on social media, published on a website, circulated to a few online publications that are relevant to your topic)? Who will send it (e.g., organization’s Twitter account, marketing team)? If print, how/where will it be delivered (e.g., flyers posted in local coffee shops)? Offer a rationale for why material will be delivered in these ways (connect it to the audience you hope to reach). Think, too, about when/how things will be posted (which is related to the schedule): what day and time? Why?  4. Schedule of Publishing. Similar to the methods of delivery, talk about when these campaign pieces will be published and have a rationale for why. Show a proposed schedule for this publishing.  5. Prototypes. Sometimes proposals will include prototypes (i.e., examples of what the proposer will create for the person/people/groups they are proposing to). For this proposal, you will create two prototypes to show the sort of things you will create. One of the prototypes will be an adaptation of the Data Visualization Revision. The other prototype will be another one of the campaign pieces you write about earlier.  6. Conclusion. Re-emphasize the rationale from the introduction. However, proposals are emphasizing action, so include a reference to the urgency of why your proposed campaign can help reach its goals and how those goals align with the organization’s goals. Other R