Description
Deployment The final WSJ paper of the term is about innovative product deployment described in the text ch 13. The chapter describes pricing as just a part of deployment. We focus on pricing and value of an innovative product as an integration of many of the topics during the semester. Value to customer is benefit less price and value to entrepreneur is price minus cost. Pricing and value depend on the kind of product innovation, product differentiation or cost reduction strategy, distribution plans for the product, and kind of adopter. See the PPT slides on pricing. Apply these causes of pricing and the pricing itself to one of the following WSJ cases. How Amazon Strong-Arms Partners Using Its Power Across Multiple Businesses Startups Offer New Pregnancy Tests With Privacy and Calm in Mind These Technologies Could Hold Back Business Travel Indefinitely Travel and Tourism Brands Boost Marketing and Tailor Messages Supermarkets’ Revival Skips Top Store-Brand Supplier
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