Aviation Management

Description

How the assignment fits the course Your final assignment covers all four of the courses learning outcomes and every topic in the course with emphasis on Weeks 9-11. As the largest piece of assessment in the course this assignment serves the same role as the traditional end of semester examination. It therefore requires students to recall and make use of concepts and theories learned throughout the entire course and assesses your ability to bring all these concepts together to answer a specific question.

What do you have to do?

To complete this assignment, you must provide a correctly formatted academic essay that addresses the question set out below:

• Changing consumer attitudes and expectations affected how airlines today compete for and interact with their customers.  What changes have been the most significant in terms of their impact on the airline industry as a whole?

How to format your work

When completing this assignment MUST adhere to the following formatting requirements:

• Follow the formal essay formatting and writing rules set out at http://owll.massey.ac.nz
• Write no less than 1,500 but no more than 1,800 words not including your reference list.
• Use grammatically correct New Zealand English.
• Complete and submit your assignment in MS-WORD.
• Acknowledge all instances in which reference material has been used using APA 7.
• Provide a full and accurate reference list using APA 7.

As part of the Massey Business School it is also expected that you adopt a professional and neutral writing style with your assignments. This means avoiding personal pronouns, unnecessary hyperbole, and anecdotes and writing in a clear, concise and formal manner.

Special note regarding references for Assignment Three

An academic essay is a structured argument where you present an answer to a set question or your position on a topic based on the analysis and presentation of appropriate evidence.  It is important therefore that all the arguments you make in your essay are well supported by evidence from relevant and appropriate research.  For this assignment the expected standard will be higher in this regard than for Assignments 1 and 2.