Comprehensive International Marketing Plan – Product


Your final Portfolio Project for this class will be to create a comprehensive marketing plan for a company and product of your choosing, in a country of your choosing (selected in Week 1). This should be a new product in a hypothetical company (not an existing company). You have created marketing plans before, but this plan will vary depending on the international strategies and concepts you have learned throughout this course.
Use the marketing plan offered in Part 6, Section IV: “Preliminary Marketing Plan” in the course textbook, International Marketing, as a guide. Another resource you may use throughout the course is the Country Notebook, which is also found in Part 6 of International Marketing.
Although you will not be responsible for constructing and submitting your own country notebook, research and take notes as if you were. The more research you can do on your country and your product, the better equipped you will be for this final project.
Your final paper and plan must include the following components (consider using them as headers in the paper):
Company and Product
Describe company and product/services offered
Objectives and goals
Overview of Country
Details about country
Situation Analysis
PEST analysis
SWOT analysis
Competitive and Industry Analysis
Marketing Strategies (this area should be extensive)
Measurement and Control
Ethical Considerations
Implementation and Recommendations
Your international marketing plan should be a professional Word document, 10-12 pages in length (not including the title and references pages). You must cite five to seven sources to support your plan, and you must document them correctly using APA formatting.
IMPORANT NOTE – Company, product, and possible references all provided with outline. See attached files.

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