Segmentation

Description

Before answering this discussion question, review the material on segmentation and target marketing in chapter 6. Next, read the article the-differentiated-university-wp-web-final.pdf.

In case you have trouble accessing the article on Blackboard, here is a direct web link to the article:  https://www.luminafoundation.org/files/resources/the-differentiated-university-wp-web-final.pdf

Using any university that you are familiar with, discuss which of the six segment(s) presented in The Differentiated University article is/are their primary target markets, which segment(s) is/are their secondary target markets, and which segment(s) is/are their tertiary   target markets. Be sure to explain your answers. Note that some schools may not have secondary or tertiary target markets. Finally, based on what you have learned in chapter 6, do you think that your chosen University is targeting the right segments.

Please limit the length of your post to 300 words or less. To maximize the points earned (please see the attached discussion rubric), please make your initial post early in the week and visit the discussion board regularly through the week to read and respond to your classmate’s posts.  This discussion board “closes” at 11:59 PM (EST) on Sunday, May 30th and no posts can be made after that time.

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