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Please see attached for articles to review.
In a Word document please answer the questions below. Each question should be answered in at least 2 paragrpahs of sustantvie text, written in your own tone and voice.
1. What are Facebookb shops?
2. What are live shopping features? Did you try them?
3. Why is messaging important to marketers?
4. To help retail marketers better understand the mindset of omnichannel consumers, Facebook set out to uncover how retail shoppers navigate the path to purchase.One part of the reserch done by Accenture on the Facebook’s request was to get the data on how retailer shoppers evaluate new brands and products. What did their research discover? Please provide for each of 4 product categories, at least one 1 finding.
5. Based on McKinsey’s Insights article, what is another layer of complexity for retailers when they try to envision shopping in 2030? What is the “phygital shopping experience ?”
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