There is a term called product placement it is simply a form of advertisement which the various company uses to advertise their brand goods or services. The advertisement is focused on a larger audience. That is why it is also known as embedded marketing or embedded advertisement. It is used on a large scale like movies, personal videos, radios, live performances, and much more for ads. However, it is not a bad way to advertise the brand’s good or service. After all, it captures a large audience because it exchanges the product placement right. Moreover, this way, the company gets maximum sales for that particular product or service. There are multiple examples where big brands have done a product placement for capturing a large audience like General Motors in transform, converse in a robot, Domino’s Pizza in teenage mutant ninja turtle, and much more (Kwon, & Jung, 2013).
Moreover, it is all because of the form of advertisement that is product placement. However, yes, indeed, the product placement style is now improved. Companies do not engage that product or emphasize that product in their advertisement. Instead of that, they show it multiple times in a very generic way. This way, more and more people watch the advertisement in the movies and get attracted to that good or service, which helps maximize the company sale.
Kwon, E. and Jung, J., 2013. Product Placement in TV Shows: The Effect of Consumer Socialization Agents on Product Placement Attitude and Purchase Intention. Online Journal of Communication and Media Technologies, 3(4).
Product placement is a kind of advertising where the brands are featured in productions targeting larger audiences. For example, brands advertising in movies, television shows, life performances, etc. One example to consider is the Audi car advertised in the movie Transporter and Iron Man. The brand provided its goods (Audi Car in this example) to the movie production house to use their car and advertised their cars by reading to large audiences simultaneously. Another recent example is the Mcdonalds advertising its food (BTS meal) with the BTS boy band. Amongst both the examples, the Audi could have performed better. From the concept of product placement, it targets large audiences that include the majority of lower or middle-income groups. So Advertising Audi R8 that cost around $150K wouldn’t scale or maximize its business profits and productions. On the other hand, advertising products that are could be used in day-to-day life for example products like toothpaste, insurance, beverages, and juices, etc. could earn larger profits through product placement. Another example of an apps/service that uses product placement is the Atom movie tickets. It advertises its apps/services with the promotion of movies and providing discounts. Because of such schemes and advertising, many people download their services contributing to the trade flow.
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