This question asks you to write about Aesthetics businesses. You need to select two of these three types of business: 1) Businesses that have operated and closed down; 2) Businesses that are currently operating; or 3) Businesses that are looking for investment to get started. You are being asked to show your understanding of the key indicators for success and failure and how you would ensure success. You need to measure the performance of the two chosen businesses according to the dimensions of Penetration, Risk Factors, Sales Performance, Appropriate Business and Tax Structure and Financing Methods. Because reports need headings, you will need to create some based on this assessment question. Step 1: Highlight the key words in the assessment question. Step 2: Divide 2000 words into how many paragraphs you will need (approx. 10 paragraphs, so 8 main points plus introduction and conclusion). Step 3: Divide these main points into headings based on the assessment key words.
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