Topic Exploration Exercise​


Nine pm tonight.
ENGL 2500
Topic Exploration Exercise​
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1. What visual do you plan to analyze for your Visual Analysis essay? What type of visual is it – a print ad, video, political cartoon, or something else? Why do you think it’s a good choice for this assignment?
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2. Identify the rhetorical situation for your chosen visual.
a. Who is the speaker?
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b. What is the message?

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c. Who is the intended audience? How can you tell?

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d. What do you know about the visual’s context? Who created it? Where was it published? When? What was going on at that time (historically/socially/politically/culturally) that might have influenced this visual?
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3. Make a list of significant visual elements and their purpose(s). Be thorough—really pick the visual apart! (Consider specific visual details, important words, colors, images, fonts, shapes, styles, layout, etc.)

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4. Now, try to categorize the elements of your visual using the rhetorical appeals. Which elements call to the viewer’s emotions (pathos)? Which elements add to the speaker’s credibility (ethos)? Which elements use numbers, facts, or statistics (logos) to persuade the viewer?


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5. As a whole, do you think the visual is effective? Why or why not?
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