Develop a competitive compensation, benefits, and incentive program for a large marketing firm in New York City. The board of directors wants the firm to be the primer marketing firm in the city. The marketing firm experiences several firms competing for the same employees. The average age of employees is 35 years old. Ensure your compensation, benefits, and incentive program will cater to most employees in the agency. Discuss how equity theory will be considered and the factors incorporated into the plan.
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