Innovation of the week

Description

Keeley and his colleagues argue that customer offerings that incorporate multiple types across the Ten Type framework are frequently more successful than offerings that incorporate a single type or types that are clustered toward the center of the framework (please see p. 103 for further explanation and a visual comparison of successful and unsuccessful initiatives).

 

Using the modified template based upon the Keeley internal Ten Type analysis framework, please complete the following:

 

  1. Provide an identification and assessment of two of your company’s successful and two of your company’s unsuccessful product, product line, and/or major service offerings using the Ten Type framework. Please “check” or highlight the individual Ten Type boxes that apply to each offering.

 

  1. Provide a brief description and evaluation of each successful offering (no more than 1 pages ). Explain how and why the offerings have been successful. How have the innovation types that you identified contributed to that success?

 

  1. Provide a brief description and evaluation of each unsuccessful offering (no more than 1 page each). Explain how and why these company offerings proved unsuccessful. Use the Ten Type framework to help explain this.

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550 words
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