Health Care Management Marketing and Social Media

Description

Discussion Resources
These resources will be helpful in completing this discussion:
  • Thomas, R. K., & Calhoun, M. (2007). Marketing matters: A guide for health care executives. Chicago, IL: Health Administration Press.
    • Chapter 1.
  • Greenfield, J., & Whitler, K. A. (2015). The new world of healthcare marketing: A framework for adaptation. Retrieved from https://www.forbes.com/sites/kimberlywhitler/2015/09/06/the-new-world-of-healthcare-marketing-a-framework-for-adaptation/#57603c3a1c10
  • Honigman, B. (2017). 24 outstanding statistics & figures on how social media has impacted the health care industry. Retrieved from https://getreferralmd.com/2013/09/healthcare-social-media-statistics/
Discussion Instructions
For this discussion, think about how health care marketing has changed over the last 5–10 years, especially with the increased popularity of social media. In your post, consider:
  • How has the average health care consumer demographic changed?
  • What role have technological advances played in health care marketing?
  • How has social media affected the way people view health care? What does that mean for health care organizations?
    • For example, if your hospital received terrible reviews on Healthgrades, Facebook, Yelp, and/or other social media sites, how would you manage the message and turn the situation around?
  • Will technology and/or social media play a part in marketing your proposed program? How?

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