Health Care Management Marketing and Social Media


Discussion Resources
These resources will be helpful in completing this discussion:
  • Thomas, R. K., & Calhoun, M. (2007). Marketing matters: A guide for health care executives. Chicago, IL: Health Administration Press.
    • Chapter 1.
  • Greenfield, J., & Whitler, K. A. (2015). The new world of healthcare marketing: A framework for adaptation. Retrieved from
  • Honigman, B. (2017). 24 outstanding statistics & figures on how social media has impacted the health care industry. Retrieved from
Discussion Instructions
For this discussion, think about how health care marketing has changed over the last 5–10 years, especially with the increased popularity of social media. In your post, consider:
  • How has the average health care consumer demographic changed?
  • What role have technological advances played in health care marketing?
  • How has social media affected the way people view health care? What does that mean for health care organizations?
    • For example, if your hospital received terrible reviews on Healthgrades, Facebook, Yelp, and/or other social media sites, how would you manage the message and turn the situation around?
  • Will technology and/or social media play a part in marketing your proposed program? How?

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