PART THREE (Part III): Expending the Marketing Management Strategy from Unit Three, please develop the Financials and Controls of the Market Plan. At a minimum, the Financials and Controls must include the following sections (complete), correctly numbered, and labeled.
Sample Outline of the Marketing Plan (Part III):
4. Financials (This is the section heading, which includes an introductory paragraph)
4.1 Break-Even Analysis
4.2 Sales Forecast
4.3 Expense Forecast
5. Controls (This is the section heading, which includes an introductory paragraph.)
5.2 Contingency Planning
PART FOUR (Part IV): Using the feedback provided throughout the course, appropriately modify the sections previously completed, including the Product Identification and Situation Analysis (Unit 1: Part I), the Marketing Strategy (Unit 2: Part II), and the Financials and Controls (Unit 3: Part III).
Those students who do not make changes to the plan based on feedback will not be able to earn full points.
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