Marketing Plan Part III & IV


PART THREE (Part III): Expending the Marketing Management Strategy from Unit Three, please develop the Financials and Controls of the Market Plan. At a minimum, the Financials and Controls must include the following sections (complete), correctly numbered, and labeled.

Sample Outline of the Marketing Plan (Part III):

4. Financials (This is the section heading, which includes an introductory paragraph)

4.1 Break-Even Analysis

4.2 Sales Forecast

4.3 Expense Forecast

5. Controls (This is the section heading, which includes an introductory paragraph.)

5.1 Implementation

5.2 Contingency Planning


PART FOUR (Part IV): Using the feedback provided throughout the course, appropriately modify the sections previously completed, including the Product Identification and Situation Analysis (Unit 1: Part I), the Marketing Strategy (Unit 2: Part II), and the Financials and Controls (Unit 3: Part III).

Those students who do not make changes to the plan based on feedback will not be able to earn full points.

  • Prepare the plan’s cover page and a Table of Contents,
  • Prepare the Marketing Plan’s Executive Summary (maximum one page),
  • Organize your plan according to the format of the sample  plan outline,
  • Place the cover page and Table of Contents before the Executive Summary.


  • Assignment should be  10-15 pages in length (the entire Marketing Plan – no more than 15 pages).
  • Assignment may include 2 peer-reviewed journal articles reviews. Reference all sources using APA format. For guidance using APA format, please contact your professor.
  • Develop a comprehensive marketing plan incorporating concepts and principles from the course.

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