Quick overview: You are a payment facilitator company based in Southeast Asia that leverages different payment gateways to be able to offer to merchants an amazon-like one-click checkout solution and can accept all types of payment methods. With this type of solution, merchants (excluding all marketplaces such as Alibaba, Shopee, Lazada, etc.) are able to increase their sales conversion rates and make it easier for their customers to make payments and accept payments from all over the world through website or social media.
Objective: Write a blog that breaks down according to the following sections:
1 – E-commerce market/growth in Southeast Asia with emphasis on Thailand, behavioural differences by region (3-4 regions), and roles of payment companies
2 – Dive into current checkout process (filling out personal information such as name, email, shipping & billing address, then payment information, etc) and highlight main frictions, why they need to be overcome as part of the growing process
3 – How current solutions have address previous frictions and subtly convey why a lot of friction still remains (e.g. payment gateways solve the issue of allowing merchants to accept online payments but still high numbers of cart abandonment because of process taking too long, forms have too many fields, etc.)
4 – Some solutions (like bolt.com and fast.co) that addresses and solves these frictions/problems
Some sample references to look at:
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more