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VOX Cinemas: Great Moments for Everyone, Everyday
Using information from the case, the above article your own research, and our discussion in class, illustrate the growth strategy of VOX Cinemas using the Ansoff matrix. Justify your answer fully.
Check Majid Al Futtaim’s brand family at: https://www.majidalfuttaim.com/en/what-we- do/brand-family.
Using the Entrepreneurial grid that combines Degree and Frequency of Entrepreneurship, how would you classify Majid AL Futtaim’s entrepreneurial strategy as a group? Justify your answer fully.
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