Case Study: VOX Cinema


The following instructions must be carefully noted and observed.

  1. You have to complete the Assignment and upload you answers. There will be a penalty of up to 2 marks per day of delay.
  2. The word limit for your response including cover page as well as References, etc., is 700 words. Plan your writing to observe this maximum word length. There will be a penalty of 1 mark for every 50 words above the limit. Please do not call or email me for an exception.
  3. Use your own words in your report and avoid copy and paste of materials from online sources as well as company reports. Marks will be awarded for critical thinking and originality of thoughts linking theoretical concepts you learnt in the course to the actual context of the organization.
  4. Use Harvard system of Referencing in your report (I have uploaded a Guide on VLE under Assigned References).

Carefully Read the case and then Answer the two Questions below:


VOX Cinemas: Great Moments for Everyone, Everyday

QUESTION 1 [10 Marks]

Using information from the case, the above article your own research, and our discussion in class, illustrate the growth strategy of VOX Cinemas using the Ansoff matrix. Justify your answer fully.

QUESTION 2 [10 Marks]

Check Majid Al Futtaim’s brand family at: do/brand-family.

Using the Entrepreneurial grid that combines Degree and Frequency of Entrepreneurship, how would you classify Majid AL Futtaim’s entrepreneurial strategy as a group? Justify your answer fully.

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