Outline the current advertising and Marketing issues of the Case Study

Create a PowerPoint presentation that:

  • Outlines the current advertising and Marketing issues of the Case Study
  • Explains why these are problems
  • Offers 3 alternative strategies for advertising/marketing, providing support for why these are appropriate for the clinic and will be beneficial.

 

 

Activity 2: Project Assignment

Project Assignments are not to be turned in for a grade weekly.  They are to be worked on and completed weekly however to keep you on track for your final project.

Decide how you will advertise and market your clinic, its services, and to the target population.  Be specific about where you will market, what type of media you will use that is appropriate for the population. Determine whether you will use a marketing firm or handle it in-house.

See Template in Appendix A of the manual

Design a marketing plan and timeline for roll out in relation to the opening of the clinic.  Indicate who will do each part of the plan.

Design marketing collateral.  You should have at least four different types that will address the population.  Use technology for at least one of them.

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