marketing plan at walmart wuth my product


You will be writing a Marketing Plan for your selected organization. Every aspect of marketing that you learn about in this course has direct application to your Marketing Plan. Your text presents a very complete Marketing Plan format in Appendix AYour Marketing Plan paper must include all of the sections listed below, range from 12 – 15 pages, and include a minimum of 5 references not including the textbook. The Marketing Plan is due on Day 7 – Sunday of Module 7. The paper must be submitted using the Assignment link located in Module SevenThe rubric used to evaluate this assessment can be found in Module SevenAssignments.  You will work on this paper in sections, due in certain modules:
Part 1 – Due Module 3
Part 2 – Due Module 4
Part 3 – Due Module 5
Part 4 – Due Module 6

Required Sections of the Marketing Plan Paper

Title Page

Table of Contents 

Executive Summary

Company Description 

Strategic Focus and Plan

         Mission Statement (current; new or revised mission statement if appropriate; current vision
statement if not combined with mission statement; new or revised vision statement if appropriate
                      Non-financial Goals
                      Financial Goals 

           Core Competency and Sustainable Competitive Advantage 

Situation Analysis
           SWOT Analysis
           Industry Analysis
           Competitor Analysis
           Company Analysis
           Customer Analysis 

Market-Product Focus
           Marketing and Product Objectives
           Target Markets
           Points of Difference

Marketing Program
           Product Strategy
                       Product Line
                       Unique Product Quality

            Price Strategy 

            Promotion Strategy 

            Place (Distribution) Strategy 

Financial Data and Projections
            Past Sales Revenues
            Five-Year Projections 


Implementation Plan 

Evaluation and Control

For complete grading details, click on the following document: Marketing Plan Rubric.

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