BEFORE you begin this assignment, you should first open, download, read, listen to watch, etc. the Nine (9) Documents and Files ATTACHED to Syllabus Item # 7 (The Persuasive Aim Lecture Part I, Dettmer, “Reasoning by Means of Inference,” The Persuasive Aim Lecture Part II, Background Information /Questions to Ponder while watching excerpts from PBS Documentary Liberty! The American Revolution, Text of Paine’s American Crisis # 1, Numbered Persuasive Aim Outline to Identify Appeals and Techniques used in Assignment # 4, image of original American Crisis # 1 pamphlet with blood and musket ball hole, FB meme on Washington Crossing the Delaware, Exemplary Persuasive Essays from Former Students)
Write a one thousand (750) word minimum Persuasive Essay in which you use all FOUR MAIN PERSUASIVE APPEALS – Personal, Logical, Emotional, Stylistic – at least TWICE (2x). You will also use your choice of FIVE (5) of the other Persuasive Techniques from the RHETORICAL CHECKLIST at least ONCE
You will need to develop a PERSONA – a public “mask” that enables you to better craft the Personal Appeal and play a persuasive role for the reader – as well as identify a TARGET AUDIENCE that you’re trying to convince.
You will want to persuade your audience that Brand X is superior to Brand Y. This assignment is easier to write and works better when the two options are actual concrete things – not political, religious or moral abstractions; not pro and con!Remember, in the study of Persuasive Rhetoric the subject matters less than the speaker and the audience. Dr. Phil McGraw, before he became a famous popular psychologist, sold swimming pools and gym memberships. THIS IS NOT A RESEARCH PAPER, so don’t list “sources” or get too hung-up in the real world “facts” of the case. You can write a great paper on why blue M&Ms are better than green ones, why agua is superior to water, etc. (Please don’t – these have already been done!).
For many students this is the most difficult — because it’s the most focused and tactical – of the essays. Students who attempt to take a canned essay about an issue de jour – global warming, abortion, term limits, etc – and then try and retrofit the techniques never succeed, and often end up failing the assignment and/or the course. You should write in first person, – I — but also address the reader as you to help keep the focus on the audience.
In order to expedite the grading process and make you more aware of your use of the Persuasive Techniques, please UNDERLINE and put a # corresponding to the technique (see your Rhetorical Checklist Item 6, # 6) by each of the 13 techniques you will use in the paper (each one of the FOUR MAIN APPEALS twice, and your choice of another FIVE once each). Papers submitted that DO NOT CORRECTLY IDENTIFY TECHNIQUES USED WILL RECEIVE A ZERO!
“Tad and Tiffany were like oil and water (# 16); their relationship a long season of hurricanes (# 15), most of them Category Five in their intensity.” — indicating use of both a simile and a metaphor.
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