In this assignment, utilize the information from the previous weeks in the course and develop a comprehensive marketing plan. As you develop the plan, keep in mind that in addition to innovated ideas, products and processes are also important in communicating within the market. You should review the trends that are now referred to as Web 4.0.
To complete this assignment, please follow the outline of a marketing plan found at http://www.quickmba.com/marketing/plan/. The outline explains what is included in each of the sections of a marketing plan.
Length: 10-15 pages
Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
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