In Module 1: Week 1 and Module 2: Week 2 you have read a significant amount of information on both media and human theory in Ruddock (2017) and Littlejojn, Foss and Oetzel (2017). As you are a Strategic Communication scholar it is important for you to consider how these theories collide. Media scholars and media industries agree that media content plays a significant role in developing social values. Also, historically, there have been many different ways of conceiving and examining media power; but most scholars agree that the most important question facing us is how the general presence of media in the middle of public life exercises a long-term influence over fundamental values about how societies are, and how they should be managed.

In your post, discuss this important question, in light of the theories compiled by Ruddock (2017) and Littlejohn, Foss, and Oetzel (2017).

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