Advertising Rhetoric Essay #1 Workshop Evaluation

Please answer the questions below using the essay I have attached.

1. What do you learn about the essay subject from the title? Explain. (2pts)
2. a) What “clues” does the writer give about the subject of the essay? (i.e. How does the writer reveal what the essay is about?) (2pts)
3. b) Summarize the main points of the introduction. (1pt)
4. c) Where is the Central Idea located? (1pt)
5. d) Type/copy and paste the Central Idea. (.5pt)
6. What is the name of the company/industry examined in the essay? (1pt)
7. What are the main goals/purpose of advertising according to the writer? (1pt)
8. a) According to the writer, in the ad analysis, what persuasive strategies are used in the Coca-Cola nurse ad? (1pt)
9. b) What does the writer include about how the persuasive strategies are used in the nurse ad? (1pt)
10. c) According to the writer, in the ad analysis, what persuasive strategies are used in the Marilyn Monore ad? (1pt)
11. b) What does the writer include about how the persuasive strategies are used in the Marilyn Monroe ad? [You can summarize or use a direct quote from the essay.] (1pt)

RESEARCH ~ Examine the quote used in the essay

6. a) How many quotes are used? (1pt)
7. b) Do the quotes have complete frames? (i.e. Is there an introduction/signal phrase to introduce the quote? Is there commentary?) ~ See an example of in-text citation complete frame + commentary below. (1pt)
8. c) Are the sources mentioned and/or included in the in-text citations? [i.e. author, name of the article/book, etc.] (1pt)
9. Choose a quote from the essay.
10. a) Type/copy paste the quote along with its frame (i.e. quote signal phrase and in-text citation) (.5pt)
11. b) Does the writer’s commentary/explanation seem to work? Why or why not? Explain. (2pts)
12. c) Could the writer go into more depth/detail? Explain. (1pt)

CONCLUSION

8. Does the writer respond to the So What? Question? [i.e. Does the writer explain how the influence of the Coca Cola advertising relates to society as a whole? Does the writer explain why people should understand strategies advertisers use? (1pt)
9. Now that you have read the essay, how is the title significant in revealing/giving a clue about the content/writer’s viewpoint? Explain. [i.e. How is the title connected to the content of the essay?] (2pts)

OVERALL EVALUATION

10. Does the essay seem to fulfill the assignment requirements? Are there any parts missing? Explain. [Review the prompt] (1pt)
11. What suggestions do you have for the writer for revisions? Explain. (1pt)