Privacy and Data Protection

Privacy and Data Protection

>> Start with a brief summary of the case and overview of the major issues – stakeholders, costs/benefits, and broader impacts.

>> Focus the remainder of your paper on exploring issues of privacy and data protection in this case.  Some questions that may help guide you (you do not need to answer all of these – these are examples to help get you started):

What are the implications of new regulations to protect privacy and moves by Apple and Google to reduce the availability of third party cookied? 

Is there a way to prepare for this?  What can firms do instead? How can they live with “first party data”?

What should companies do? Can companies rely on their own data only? Are they equipped to keep it safe? 

We are moving toward a world where customers will have to give consent to use their data: What do you expect customers to do?

Related references:

• Athey, S., Catalini, C. and Tucker, C., 2017. The digital privacy paradox: Small money, small costs, small talk (No. w23488). National Bureau of Economic Research.
• Acquisti, A., John, L.K. and Loewenstein, G., 2013. What is privacy worth?. The Journal of Legal Studies, 42(2), pp.249-274.
• John, Leslie K. “Uninformed consent.” Harvard Business Review (2018).
• Kim, T., Barasz, K. and John, L.K., 2021. Consumer disclosure. Consumer Psychology Review, 4(1), pp.59-69.
• Lin, T., 2021. Valuing intrinsic and instrumental preferences for privacy. Available at SSRN, 3406412.