Individual Product Marketing Plan – Part 1

Create a Word document (you can use this template: APA Paper Template -7th Edition  Download APA Paper Template -7th Edition that you will use for the product / service chosen for the Individual Marketing Plan over this semester.  Refer to the  (Links to an external site.)sign-up sheet (Links to an external site.) to see what product/service you signed up to use for this plan.

Once you have chosen the product complete Part 1.

For Part 1: Target Market – Complete the following:

• Create a Cover Page
  • Product / Service name, logo, and tag line (motto, slogan, etc.)
• Company Information
  • Identify the product/service you will be researching.
  • Identify the company that produces it and provide a brief background of the company.
• Target market
  • Provide information regarding the primary target market for this product/service (consider: gender, age, lifestyle, education, income, etc)?
• Reference page
  • Start a reference page for all of the outside sources that you will use
  • Make sure to use in text citations as well

Requirements:

• Part 1 should be a minimum of three to four double-spaced typed paragraphs (not including cover page or references page).
• Citations should be provided for all outside information in APA format.
• Upload the Word document for grading.

40 points possible (10 points for correct layout [cover page, table of contents, blank page for executive summary, and references page] and 30 points for elements required for the target market section)

Grading Rubric for final paper (Links to an external site.) (this will be used to grade each part of the business plan and adjusted accordingly for the maximum point value for each section)