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Radisson hotel group analysis

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Radisson Hotel Group has an interesting introduction case study made by Accenture that
can be read by clicking here. Once read, please write a report that would include the below
information:
character font: 11, spacing: 1.5
• Short introduction about Radisson Hotel Group and its brands
• Perform a SWOT analysis of the hotel group
• Present an idea on how that group can revamp its brand and brand awareness especially with Millennials
• What would be, in your opinion, the best way to enhance customer experience
• Develop a strategy to increase digital sales and more traffic to its website
• Explain which hotel group(s) would be their direct competitor(s)
• Write a conclusion adding where you would see the group and its brands in 5 years from now
Radisson Hotel Group has an interesting introduction case study made by Accenture that
can be read by clicking here. Once read, please write a report that would include the below
information:
Link to article if hyperlink does not work:
https://www.accenture.com/us-en/case-studies/interactive/radisson-hotels-digital-marketing
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