communication planning

You will development two Communication Support Plans with the Commercial Seal Hunt
in Canada as your focus. Each Communication Support Plan will be written from a different perspective as indicated below.
Assignment Deliverable:
Each Communication Plan will be five double spaced pages in length for a total of ten
pages. The assignment, worth 30% of your final grade, is due on Monday, November 8th,
2021 by 10:30 p.m. Each Communication Plan will be graded out of 15 points (grade points
for each section are outlined below). Please use Times New Roman 12pt font and upload
your assignment onto Brightspace as one PDF. Do not send it to me directly.
DEVELOP TWO COMMUNICATION PLANS SUPPORTING EACH PREMISE AS BELOW:
COMMUNICATION SUPPORT PLAN #1:
The Commercial Seal Hunt in Canada is sustainable and should be continued.
COMMUNICATION SUPPORT PLAN #2:
The Commercial Seal Hunt in Canada is unsustainable and should be discontinued.
Each five page Communication Plan must follow the following format:
1. A ONE PAGE BACKGROUND STATEMENT: THE WHO, WHAT, WHEN,
WHERE AND WHY. /4.0 grade points total
2. TOP THREE COMMUNICATION OBJECTIVES. Outline what those Objectives
are and why you have chosen them. /3.0 grade points total
3. TOP THREE STRATEGIC COMMUNICATION CONSIDERATIONS. Outline
what those Strategic Communication Considerations are and why you have chosen
them. /3.0 grade points total
4. IDENTIFY YOUR KEY TARGET AUDIENCE AND YOUR KEY SPOKESPERSON. Identity who your Key Target Audience is and why you have chosen them.
Identify who your Key Spokesperson is and why you have chosen that spokesperson.
/2.0 grade points total
5. TOP THREE COMMUNICATION MESSAGES. Outline each of your top three
Communication Messages and why you have chosen them. /3.0 grade points to