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Is the aesthetic of the video consistent with the brand persona? Please explain your answer in terms of how it is consi

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It doesn’t have to be too long. I prefer commercials from Coca-Cola or Nike. The attached document is the class material, please read it. Thank you!

Here’s the question:
– Select a video or commercial for a brand that you are familiar with. Place the link to
the commercial here: 
– Critique the video here in terms of the following three areas:
1. Is the aesthetic of the video consistent with the brand persona? Please explain your answer in
terms of how it is consistent and how it enhances the brand.
2. Does the video effectively target the key customer demographic? Justify your answer in terms of
who are the key customers and why might this video appeal to them?
3. Are the goals of the video clear? Is there a specific call to action or how does the video motivate
the target audience? Justify your answer in terms of why you believe this call to action is
effective or ineffective.

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550 words
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