QUESTION 1: What criteria drove Amazon’s decision of where to produce the different components that go into the Kindle? Were these the right criteria?
QUESTION 2: Some have argued that the fact that only $40–$50 of the value associated with manufacturing the Kindle goes to U.S. companies is a sign of the decline of American competitiveness. Do you agree with this assessment?
QUESTION 3: If Amazon had decided to design and manufacture the Kindle and all its components in the United States, what do you think the consequences would have been for Amazon?
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