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Develop communication objectives and an overall strategic approach for the Strategic Communication Plan you are creating for your client organization. 

Include:

o   A name for your strategic communication plan/campaign

o   A description of your communication objectives (review Chapter 3 in the O’Sullivan et al. text for examples/concepts)

o   A description of your overall strategic approach (review Table 4.1 and the worksheets and examples in Chapter 4 in the O’Sullivan et al. text for examples/concepts)

o   A rationale for the strategic approach you are using, and why it’s likely to be effective for your stated communication goal

o   A process to evaluate and measure whether the campaign achieved the desired goal/outcome (review Chapter 7 in the Harrington text for examples/concepts)

Develop communication objectives and an overall strategic approach for the Strategic Communication Plan you are creating for your client organization.